Gripped vs Other B2B Marketing Agencies
Most B2B marketing agencies will take your money and run campaigns that look busy but deliver nothing. Here's why Gripped is different and why you should care.
Picking an agency is tough...
If you're evaluating agencies, you've probably noticed they all sound the same. "Data-driven." "Full-service." "Strategic partners." Everyone claims to be different.
Most aren't.
Here's what actually makes Gripped different from the agencies you're comparing us to.
Strategic Partners, Not Task Shufflers
Most agencies: Agree with everything you say. Take your brief, execute it without question, deliver reports showing "progress," then wonder why you churn after 6 months.
Gripped: We'll tell you when your strategy is wrong. If your ICP is too broad, we'll say so. If your messaging is weak, we'll push back. If you're targeting the wrong channels, we'll debate it.
Why: You're not hiring us to execute your ideas. You're hiring us because we've done this 100+ times and know what works. If you wanted yes-men, you'd hire freelancers.
Pipeline Metrics, Not Vanity Metrics
Most agencies: eport on impressions, clicks, CTR, engagement, and other metrics that don't pay your bills. Then act surprised when you ask about actual revenue impact.
Gripped: We report on cost per opportunity, pipeline influence, closed revenue and CAC. If a channel drives vanity metrics but no pipeline, we'll kill it and reallocate budget.
Why: Your CEO doesn't care about CTR. Your board doesn't care about impressions. They care about whether marketing is generating revenue. We optimise for what actually matters.
Specialists, Not Generalists Pretending
Most agencies: Claim to do everything. SEO, paid, social, content, PR, branding, websites, events. They're mediocre at most of it because nobody can be excellent at everything.
Gripped: We do four things: Paid ads (LinkedIn, Google), SEO, GEO and websites. That's it. No PR,, no event marketing, no brand consultancy. Just the channels that directly generate pipeline.
Why: Would you rather work with generalists who dabble in everything or specialists who've run 1000+ B2B campaigns across the exact channels that matter for SaaS companies?
Actual onboarding, Not Fake Kick Offs
Most agencies: 30-minute kick-off call, then they start spending your money immediately with generic campaigns while they "learn your business".
Gripped: Six-week onboarding with a 3-hour discovery workshop, documented strategy, creative approval, and campaign build before we spend a penny on ads. Nothing goes live until you've signed off the strategy and campaigns.
Why: Most agencies waste your first 3 months "learning" things they could have discovered in a workshop. We front-load the learning so campaigns work from day one.
B2B SaaS, Not "We Work With Everyone"
Most agencies: Work with e-commerce, DTC, service businesses, B2C, B2B, SaaS, and "anyone with a marketing budget." They're generalists claiming expertise in everything.
Gripped: We only work with B2B SaaS, AI and tech companies. If you're not that, we'll turn you away even if you have budget.
Why: We know B2B SaaS sales cycles. We know how to market £50k and upwards ACV products to enterprise buyers. We understand conversion metrics, sales-accepted leads, and how to report pipeline velocity. Generic agencies don't.
Long Term Compounding, Not Quick Fixes
Most agencies: Optimise for the short term because they know average client tenure is 3-6 months. They know you'll churn.
Gripped: We optimise for medium and long term viability and repeatability because our average client stays 4 years. We build compounding systems, not sugar highs.
Why: The best marketing strategies take time to compound. SEO takes 6-12 months. Paid media algorithmic learning takes 90 days. Brand awareness compounds over years. Agencies optimising for short term relationships can't build these systems.
If You're The Wrong Fit, We'll Say
Most agencies: Will take anyone with budget. Wrong fit? Doesn't matter. They'll take your money, deliver mediocre results, then blame you when it doesn't work.
Gripped: We turn away 50%+ of prospects who contact us. Wrong stage, wrong budget, wrong timeline, wrong expectations - we'll tell you honestly and recommend better options.
Why: Bad-fit clients get bad results. Then they churn and leave negative reviews. Then have to replace them. Better to be honest upfront about fit.
What This Actually Means For You
If you want an agency that agrees with everything: There are hundreds of agencies that will nod along and execute whatever you say.
If you want an agency that reports vanity metrics: Plenty of agencies will send you dashboards showing impressive looking numbers that don't correlate to revenue.
If you want an agency that does everything: Full-service agencies exist. They're just not particularly good at most of it.
If you want quick wins over long term systems: Plenty of agencies optimise for short term relationships and results that kill long term sustainability.
If you want an agency that never challenges you: Agreeable agencies that don't push back are everywhere.
But if you want:
- An agency that tells you the truth even when it's uncomfortable
- Marketing metrics that correlate to pipeline and revenue
- Specialists who have worked with 100+ companies like yours
- Proper onboarding instead of guesswork with your budget
- Long term compounding systems instead of gimmicks
- Clear scope without surprise invoices
- A partnership with people who care about results
What Good Partnerships Look Like
You bring:
Clear revenue targets and business objectives
Sales team ready to work leads
Senior stakeholder who can make decisions
Honest feedback when something isn't working
Patience for strategies to prove out (90 days minimum)
We bring:
Strategic direction based on 100+ similar companies
Specialist execution on the channels that matter
Honest feedback even when uncomfortable
Clear reporting on metrics that correlate to revenue
Long-term thinking that builds compounding systems
Together we:
Build marketing systems that feed your sales team qualified pipeline
Make strategic decisions in days not weeks
Fix problems immediately if performance dips
Scale what's working and kill what isn't
Compound results over years not quarters
If this sounds like the kind of partnership you want book a call today.
We'll spend 30 minutes understanding your business and determining if we're actually a good fit.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Book your free digital marketing review
30 min session