1540% increase in sales leads and acquired by Epicor
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own. Gripped really take the time to listen to our ideas and feedback and look into each to size up the opportunity available to us. They advise based on their experience with similar companies they work for which is invaluable.”
Data Interchange's challenge
Data Interchange is a global provider of B2B integration solutions and services for supply chain businesses, specialising in Electronic Data Interchange (EDI). As the Marketing Manager for Data Interchange, Charlie Hooper was tasked with generating more leads to fuel the sales pipeline. At the same time, Data Interchange was undergoing a rebranding initiative to refresh its image.
The goal was to overhaul their online presence and execute an integrated digital strategy combining both paid and organic channels that could fuel their growth.
How Gripped supported Data Interchange
Charlie hired Gripped due to their B2B tech experience and their ability to understand complex propositions. The partnership began with a full redesign and development of the Data Interchange website to align with their rebranding efforts. Gripped designed and built a responsive site on WordPress that Charlie's team could easily update themselves through Beaver Builder’s front-end page builder. Optimisation for conversions and SEO was baked into the site architecture and content framework from day one.
Once the new website was live, the focus shifted to ramping up content production and distribution. Gripped regularly created optimised blogs, service pages, case studies, and pushing it through paid digital campaigns on platforms like LinkedIn and Google.
As their marketing technology stack evolved, Gripped supported the implementation of Salesforce Marketing Cloud to nurture incoming leads to move them further down the funnel. With the tools for both attracting and converting demand in place, Data Interchange's sales team could focus on closing.
Overview of our partnership
- Website refresh: Redesigned and built a new website optimised for SEO and conversions
- Content marketing: Created blogs, case studies, and service pages to attract organic visitors
- SEO: Managed ongoing SEO efforts, including keyword research, optimisation, and tracking
- Martech integration: Supported implementation of Salesforce Marketing Cloud for lead nurturing
- Sales enablement: Set up a lead scoring methodology to identify sales-ready prospects
- Paid campaigns: Ran paid ads on LinkedIn and Google to complement inbound tactics.
The results
4,000
monthly web sessions reached
1,540%
increase in sales conversations
Page 1^
on Google for category keyword 'edi software'
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