B2B Marketing Agency for SaaS & Tech CFOs
Optimise Spend, Maximise Return and Maintain Financial Clarity
Are You...
Balancing aggressive growth targets with a mandate to keep customer acquisition costs in check
Looking to streamline spend across marketing, sales, and other departments while still supporting strategic initiatives.
Seeking greater transparency into ROI and pipeline forecasting so you can confidently approve budgets.
As a Chief Financial Officer, your role is pivotal. You’re tasked with safeguarding the company’s financial health while enabling the growth every stakeholder, board members, executive peers and investors, expects.
At Gripped, we specialise in delivering measurable marketing strategies that align perfectly with your financial objectives.
The Big Challenges for CFOs
Funding marketing efforts can feel risky if you’re not certain about the return. You want clear data showing where each pound (or dollar) is going and what it’s generating.
The common pain we hear:
Scalable Efficiency. Costs can skyrocket when customer acquisition, expansions, or new market entries aren’t planned and tracked meticulously. Efficiency hinges on the right processes and metrics.
Longer Sales Cycles. B2B can have complex buying journeys. Tracking ROI from initial engagement to deal close is tough if the funnel isn’t set up to capture the right data.
Financial Forecasting. Whether you’re raising capital, planning for an IPO, or simply managing cash flow, you need accurate revenue forecasts. Marketing that’s unaligned with sales makes forecasting a guessing game.
How Gripped Helps CFOs
Data-Driven Budgeting
We build marketing plans that tie spend directly to pipeline metrics,like Cost per Lead (CPL), Customer Acquisition Cost (CAC), and Lifetime Value (LTV). That means you can see real returns, not just “potential reach.”
Transparent Reporting & Dashboards
With real-time dashboards and regular reviews, you’ll get clear visibility into how campaigns are performing, which channels are delivering the best ROI, and where to optimise.
Predictable Pipeline Modeling
Our sprint based methodology and funnel analytics enable more accurate revenue and pipeline forecasts, so you can plan expenditures and cash flow with confidence.
Cross-Departmental Alignment
We coordinate efforts between marketing, sales, and product to ensure every team is working toward measurable outcomes. This reduces wasted spend and ensures better utilisation of budgets across the board.
Why CFOs Partner with Gripped?
Ready for Marketing That Respects the Bottom Line?
Let’s collaborate on a strategic plan that satisfies the entire C-suite. We’ll show you exactly how each pound spent contributes to profitable growth, so you can invest with confidence and keep your financial reporting rock solid.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Book your free digital marketing review
30 min session