Personal profiles hold more power than company pages. B2B buyers trust people, not logos.

Gripped helps stakeholders in your business own topic niches within your category and build audiences that naturally lead to business introductions over time. We position your team as the experts buyers turn to before they're even in-market.

B2B buyers don't want to be pitched. They're researching solutions long before they talk to sales, and if all you're doing is promoting your product, they'll scroll right past.

B2B buyer journeys aren't linear. It takes multiple touch points before someone's ready to buy. But if you consistently show up where your audiences are with content that actually helps them solve problems, you'll be the one they think of when they're ready to make a decision.

Not every platform works the same way. LinkedIn rewards thought leadership and expertise. Twitter moves fast and punishes corporate speak. What works on one platform dies on another.

We map content to channels based on where your buyers actually spend time and what formats drive engagement. Thought leadership on LinkedIn. Company updates on your channels. Stakeholder voices amplified through employee profiles. The goal is maximising valuable engagement with the right people, not vanity metrics across every platform.

Organic reach on social is dead for company pages. If you want to get in front of your target audience consistently, you need paid distribution.

We combine earned social (the authority you build through consistent, valuable content) with paid social tactics (the targeting that puts that content in front of decision-makers). Your team builds the expertise, we make sure the right people see it. The result is a steady flow of engaged prospects who already trust you before the first sales conversation.