Lead Generation Agency for B2B SaaS, AI and Tech
Capture High-Quality Leads, Convert Them Faster, and Fuel Long Term Growth
For B2B SaaS companies, leads are more than just numbers in a database,they’re the lifeblood of your revenue engine. Effective B2B SaaS lead generation ensures you don’t just get a flood of inquiries, but a steady stream of qualified prospects who are genuinely interested in your solution. At Gripped, we help you attract, engage, and convert those leads into loyal customers.
Why B2B SaaS Lead Generation Matters
Steady Pipeline of Qualified Prospects
When your lead gen strategy is fine tuned, you get consistent engagement from the right audience, not just random site visitors.
Shorter Sales Cycles
By nurturing leads from the first point of contact, you equip your sales team with prospects who already understand your value and are more ready to buy.
Higher Conversion Rates
A targeted lead generation approach filters out poor-fit prospects early on, increasing your lead-to-opportunity and opportunity-to-deal ratios.
Better ROI on Marketing Spend
When you focus on relevant channels, compelling messaging, and structured follow-up, every dollar you spend generates measurable returns.
Our Approach
1.
Audience & ICP Validation
Before we ramp up your B2B SaaS lead generation efforts, we confirm who you’re targeting. We refine your ICP (Ideal Customer Profile) and buyer personas to ensure all outreach and messaging resonates with real prospects.
2.
Multi-Channel Visibility
We utilize the channels where your ideal buyers spend their time,paid media, SEO, email, and social,to capture leads effectively. This might include search ads on Google, sponsored content on LinkedIn, or gated resources on your blog.
3.
ConversionFocused Content
Every piece of content,webinars, eBooks, blog posts, or case studies,should move prospects closer to the buying decision. We craft high value resources and lead magnets that encourage visitors to exchange their contact details for genuinely helpful insights.
4.
Landing Page Optimisation
A well-designed landing page can make or break your lead gen results. We use clear headlines, concise copy, and strategic calls-to-action to maximise form completions and keep leads engaged.
5.
ConversionFocused Content
Not everyone’s ready to sign up the moment they land on your site. We develop drip campaigns, follow-up sequences, and personalized messaging so new leads warm up to your brand over time,moving from interest to intent without missing a beat.
6.
Ongoing Measurement & Optimisation
B2B SaaS lead generation is never set-and-forget. We track key metrics,like cost per lead (CPL), lead-to-opportunity conversion, and pipeline velocity. Using this data, we iterate on messaging, landing pages, and channel spend to boost results sprint after sprint.
Key Deliverables
Targeted Lead Magnets
Whitepapers, guides, or webinars that address specific pains and prompt downloads
Optimised Landing Pages
Clear calls-to-action, user-friendly forms, and trust signals that boost conversion rates
Email Nurture Sequences
Automated campaigns that guide new leads through critical stages of the buyer’s journey
Analytics & Reporting
Transparent dashboards to show cost, conversion, and the health of your lead pipeline
Regular Sprint Updates
Weekly or bi-weekly check-ins to review progress and plan next steps
Gripped’s 90-Day Sprint Model
Each 90-day cycle is divided into three 30-day sprints, each with specific lead generation deliverables and KPIs. This agile approach keeps momentum high while allowing for rapid adjustments based on real-time results. By the end of the 90 days, we reassess successes, identify any gaps, and refine for the next cycle,ensuring continual improvement.
Results That Moved The Needle
252%^
Increase in opportunity value generated from Google Search Ads
108%^
Increase in sales opportunities Y-on-Y from Paid Search & Social
£1.3m
In new pipeline created in one quarter from Paid Search & Social
Who’s This For?
Early-Stage B2B SaaS
striving to build their initial lead pipeline and validate market fit
Mid-Market Solutions
looking to scale up their lead inflow and reduce reliance on one or two channels
Enterprise SaaS Providers
aiming to optimise existing lead gen processes and improve lead quality
Ready to Fill Your Funnel With the Right Leads?
If you’re ready for a B2B SaaS lead generation strategy that doesn’t just stuff your database but also fuels real, long term growth, let’s talk. We’ll explore your current lead gen setup, identify gaps, and plan a roadmap tailored to your unique goals.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Book your free digital marketing review
30 min session