Lead Generation for B2B SaaS & Tech Companies
Targeted lead generation that drives pipeline for B2B SaaS
Discover how our targeted strategies help you create meaningful connections, shorten your sales cycle, and boost your pipeline.
Quality of leads matter more than the quantity. Make sure you're attracting your ideal customers.
The importance of lead generation in B2B SaaS
Finding and nurturing the right leads within B2B SaaS is crucial. Traditional methods often fall short of delivering the quality and precision required to drive high-value sales conversations and tend to focus on volume over quality. That’s where our lead generation service comes in. We deliver strategies that are laser-focused on attracting, nurturing, and converting your ideal customers.
How we drive effective lead generation
- Identifying and Reaching Your Ideal Customers
We define ideal customer profiles (ICPs) and create strategies that engage and convert your audience across digital channels. - Multi-Channel Lead Generation That Resonates
We use a mix of digital platforms to ensure your message reaches your target audience wherever they are.
- Engaging Content That Speaks to Your Audience
We obsess over your audience, the pains they feel, the way they research and buy, and craft relevant content that showcases expertise and builds trust.
- Nurturing Leads Throughout the Buyer Journey
We craft email marketing strategies that are relevant to where your ICP is in their Journey. whilst sharing valuable insights with sales to support outreach and kickstart conversation - Data-driven campaigns Optimised for Performance
By analysing engagement metrics, conversion rates, and pipeline impact, we keep your lead generation agile, responsive, and primed for success.
Why choose Gripped for lead generation?
- Expertise in B2B SaaS and tech - With deep industry experience, we understand the challenges and opportunities unique to SaaS and tech companies.
- Aligned with your sales team - We work closely with your sales team by providing valuable insights and sharing data to support sales outreach and improve overall pipeline velocity.
- Results you can measure - Our lead generation strategies are designed to drive measurable growth, allowing you to track the impact of every campaign on your revenue and business goals.
Stop relying on outbound for low quality leads
Start attracting the right customers to grow your pipeline and drive growth with Gripped’s lead generation services.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
A lead generation team that feels like your own
Always proactive, always leading. We’re listeners, collaborators, teachers — working in the way that suits you to drive your strategy forward.
Strategies to create and capture demand
Align sales and marketing with demand generation strategies that drive revenue growth. Gripped's strategy service decodes the growth puzzle for B2B SaaS and tech businesses, delivering buyer-centric blueprints that drive demand, pipeline, and revenue. Harness decades of industry expertise to transform your go-to-market approach and outpace competitors.
Build awareness, demand and pipeline
95% of your market aren't ready to buy. We help you get in front of your target audience and build trust with them before your competitors get out of bed. Stand out in a crowded marketplace with Gripped’s demand generation services.
Generate more qualified leads and pipeline
Quality leads matter more than the quantity. Make sure you're attracting your ideal customers with our targeted lead generation strategies. Turn strangers into prospects, shorten the buying journey, and boost your pipeline.
Target & win your best-fit accounts
Discover how our ABM services help you focus on what matters most. Targeting the right accounts, driving meaningful engagement and accelerating your revenue growth.
B2B content marketing that gets prospects talking
Be the go-to expert in your niche with practice leadership-driven content. Gripped's Content Marketing service crafts compelling narratives for B2B SaaS and tech businesses, driving conversations and conversions. Leveraging deep industry insights, we produce standout content that resonates with your audience, positions you as an industry leader, and fuels your sales pipeline.
Take the pain out of paid search
Capture demand from prospects that actively search for solutions like yours. Gripped's Paid Search services are designed to maximise your ROI by targeting high-intent prospects with hyper-personalised campaigns. By understanding and leveraging the evolving B2B buying habits, we ensure your brand is front and centre when your target audience actively seeks solutions like yours.
Create sustainable demand with B2B paid social
Build trust and create demand with the majority who aren’t ready to buy. Gripped's B2B Paid Social service is designed to transform your online buying journey, ensuring that your brand is strategically positioned to engage, nurture, and convert high-intent prospects. By leveraging the power of paid social, we aim to drive tangible sales outcomes for your business.
Social media is noisy, get your message heard
Cut through the noise of social and get your opinions and messages heard. Gripped's earned social services build a presence where your target audience is and position you as a thought leader in your B2B SaaS or tech niche.
Your website should be your best salesperson
Gripped's B2B SaaS & Tech Website Design service is tailored to ensure that your website isn't just a digital presence but your most effective salesperson. We understand the unique challenges B2B SaaS and tech businesses face and have crafted our services to address these needs.
Get more from your Martech
Get more from the platforms that underpin your processes, data and growth decisions. Ensure that your marketing technology stack isn't just a collection of tools but a cohesive system that drives growth. We understand the unique challenges B2B SaaS and tech companies face, especially when leveraging technology for marketing success.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
How to buy from us
Every business is at a different stage in their search journey. To get to a price, we need to understand your current challenges and needs and select the right set of channels and tactics that are made for where you are today and what you’re trying to achieve.
Lead generation pricing
We’re agile workers, tapping into the right resource at the right time. All delivered in a straightforward subscription service.
Growth audit
FREE
Speak to one of our growth experts and get a free audit of your website performance, buying journey and messaging set against up to three of your closest competitors.
Growth package
Starting from £7,500 / month
You've got a clear go-to-market strategy but lack the resources to execute it. You need support in getting the foundations in place to start generating more demand and pipeline.
Scale package
Starting from £12,500 / month
You're struggling to align sales and marketing and targets are being missed. You need help optimising and scaling your go-to-market strategy to drive profitable growth.
Consult with a SaaS and tech marketing specialist today
Start with a complimentary digital sales and marketing review. Fill in the form and schedule a chat with our experts.
- An informal chat about your business
- Helpful advice and guidance around your content challenges
- No sales pitches or nonsense
- No obligations or commitments
Fill in this form to speak to a B2B content marketing expert
Frequently Asked Questions
Lead generation is the process of identifying and attracting potential customers (leads) for your business. It involves capturing interest from individuals or companies who are likely to benefit from your product or service. This is done through strategies like content marketing, email campaigns, and paid ads that drive traffic and collect contact information for follow-up.
While demand generation focuses on creating awareness and interest across a broader audience, lead generation zeroes in on capturing contact information from individuals or businesses showing interest in your solution. Lead gen is more about converting interest into tangible leads that sales teams can then nurture.
Lead generation timelines can vary depending on the strategy and market. However, you can typically expect to see initial leads within weeks if campaigns are targeted and well-executed. Long-term success, however, requires ongoing efforts to refine your campaigns, follow up with leads, and optimise your processes.
We leverage a variety of channels to reach your target audience, including email marketing, paid search, paid social media ads, SEO, and content marketing. Each channel is chosen based on where your ideal prospects are most active and likely to convert into leads.