B2B Paid Social Agency for B2B SaaS, AI and Tech
Drive awareness, generate leads, and nurture key buyers with targeted social campaigns that actually move the needle.
Why Paid Social Matters in B2B
When B2B decision makers need solutions, they don’t just rely on search. They also look for fresh insights from trusted networks and peers, often on LinkedIn, Facebook, and other social platforms.
Well-orchestrated paid social advertising puts your message in front of the right people, at the right time, with the right context.
Data-Driven Insights
Go beyond basic demographics to engage specific industries, job titles, and even named accounts.
Seamless Automation
Capture attention faster by reaching buyers who might not yet know to search for you.
Unified Customer View
Paid social isn’t just for top-of-funnel. Retarget visitors with content tailored to their stage in the sales cycle, bringing them closer to purchase.
How We Work
As a B2B Paid Social Agency, we approach campaigns with a deep understanding of B2B buyer behaviours, not just clicks and impressions. Our goal is pipeline impact, not vanity metrics.
1.
Audience & Account Mapping
We start by clarifying who matters most to your business,whether it’s a specific industry, set of job titles, or a named account list. These insights guide our audience targeting across LinkedIn, Facebook, or whichever platform is most relevant.
2.
Messaging & Creative
A compelling offer, clear visuals, and crisp copy make all the difference. We align ads and content with your unique value proposition, so prospects see messages that speak directly to their challenges and goals.
3.
Funnel Integration
A one-off ad won’t drive long term growth. We plan remarketing sequences and lead nurturing pathways so that each paid social click feeds into your broader marketing funnel,whether that’s a webinar series, a downloadable guide, or a product demo request.
4.
Testing & Optimisation
From A/B testing headlines to iterating on audience segments, we never settle on the first attempt. Each campaign goes through continuous optimisation, with weekly or bi-weekly check-ins and real-time performance data guiding decisions.
5.
Measurement & ROI
We track the metrics that matter: cost per lead, pipeline contribution, and closed-won deals. You’ll see transparent dashboards and clear insights into which ads and audiences are driving real results, so you can double down on what’s working.
Key Deliverables
Targeted Ad Campaigns
Platform-specific campaigns (LinkedIn, Facebook, etc.) aligned with your buyer personas and ICP.
Engaging Ad Creative
Scroll-stopping visuals, concise headlines, and hooks that prompt action, not just clicks.
Retargeting & Nurture Flows
Ongoing follow-up ads to stay top of mind as prospects research, compare, and deliberate.
Analytics & Reporting
Dashboards that tie spend to pipeline, plus periodic strategic reviews to recalibrate messaging or targeting.
Strategic Guidance
Advice on which social channels, offer formats, and budget allocations can maximise your ROI.
Who Benefits Most?
Growing B2B SaaS looking to expand brand awareness and accelerate lead gen beyond search
Mid-Market Enterprises needing systematic campaigns to educate diverse buying committees
Established Industry Players seeking to stay relevant, break into new verticals, or launch fresh product lines
Results That Moved The Needle
252%^
Increase in opportunity value generated from Google Search Ads
108%^
Increase in sales opportunities Y-on-Y from Paid Search & Social
£1.3m
In new pipeline created in one quarter from Paid Search & Social
Ready to Capture High-Intent Leads?
If you’re tired of bleeding ad budgets on low-quality clicks,or you simply want a sharper edge in your paid search strategy,let’s talk.
We’ll align our approach with your revenue goals and build campaigns that deliver predictable, profitable growth.
Here's what you'll get:
- Honest views on your paid media performance
- Specific recommendations on where to focus
- Clear roadmap for the next 90 days
- No sales pitch, just practical advice
Book your free digital marketing review
30 min session