B2B Paid Search Agency for SaaS and Tech

Stop wasting ad spend on clicks that never convert. At Gripped we build B2B paid search campaigns for SaaS and tech companies that target buyers actively searching for solutions - delivering predictable leads and measurable ROI.

Why Paid Search Matters in B2B

B2B buyers are 57% through their buying journey before they contact vendors. They're researching problems, comparing solutions, and building shortlists. If you're not visible during this research phase, you've already lost.

Paid search captures existing demand. You're reaching prospects actively looking for solutions like yours - high-intent leads ready to engage, not cold prospects you need to educate from scratch.

The ROI speaks for itself. B2B paid search typically delivers 2-3x return because you're targeting people actively searching, not interrupting them with unwanted ads.

Above the fold

Why Gripped for B2B SaaS and Tech?

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High-Intent Leads

People clicking on relevant keywords are already in research or buying mode.

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Predictable Pipeline

Control your budget, targeting, and ROI metrics for steady, measurable growth.

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Faster Conversions

Paid search reaches decision makers when they’re most engaged, often shortening the sales cycle.

How We Work

As a B2B Paid Search Agency, we tackle every step of your search ad program with a clear focus on revenue impact,not just impressions or clicks.

Key Deliverables

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Keyword Research & Selection

Focus on phrases that correlate with your unique offering and buyer intent.

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High-Impact Ad Copy

Crisp headlines and calls-to-action tailored to each keyword group.

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Conversion-Optimised Landing Pages

Design and messaging that clarify your value and prompt immediate action.

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Strategic Budgeting & Bidding

Data-driven decisions on where to invest for maximum return

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Analytics & Reporting

Transparent views into ROI metrics, from cost per click to pipeline contribution.

Section 4 (1)

Tired of marketing
that doesn’t move
the needle?


SaaS Providers needing a steady flow of qualified, high-intent leads


B2B Tech Companies looking to differentiate from bigger competitors in crowded keyword spaces


Teams That Crave Transparency: If you want clear, regular updates on which campaigns are producing real deals, you’re in the right place


Results That Moved The Needle

252%^

 

Increase in opportunity value generated from Google Search Ads

 

108%^

 

Increase in sales opportunities Y-on-Y from Paid Search & Social

 

£1.3m

 

In new pipeline created in one quarter from Paid Search & Social

 

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Ready to Capture High-Intent Leads?


If you’re tired of bleeding ad budgets on low-quality clicks,or you simply want a sharper edge in your paid search strategy, let’s talk.

We’ll align our approach with your revenue goals and build campaigns that deliver predictable, profitable growth.


Here's what you'll get:

  • Honest views on your paid media performance
  • Specific recommendations on where to focus
  • Clear roadmap for the next 90 days
  • No sales pitch, just practical advice
Get started here

Book your free digital
marketing review


30 min session

Paid Search FAQs