B2B Paid Search Agency for SaaS & Tech
Unlock more performance from paid search
Reduce wasted spend and create a path to purchase with hyper-personalised paid search campaigns for B2B SaaS and tech businesses.
Your buyers are searching for solutions like yours right now. Are you in front of them?
Capture the low hanging fruit
Your target audience are searching for solutions like yours right now. If you’re not in front of them, someone else is.
We’ll find the fastest routes to revenue, and build campaigns around the demand that already exists for your solution. We’ll force you to niche down to find the most cost-effective ways to start sales conversations.
Be a market research team
Your sales team are a thesaurus of search terms. They speak to prospects day in, day out, and have insights on how they are framing problems and searching for solutions.
From these insights new messaging, ongoing keyword research and paid search can become your rapid testing ground to learn how to find, resonate with and convert your target audience.
Create paths to purchase
Demand exists across the funnel. Someone researching how to solve their challenges this month could be a sales conversation next month.
From content that educates them on their problems, to useful solution comparisons, to proposition-focused landing pages, we’ll ensure you're visible at every stage of the journey across paid search. Regardless of your needs, we offer a range of PPC services to help.
Optimise for the metrics that matter
Too often B2B businesses and agencies are solely focused on metrics that exist within google ads. This leads to the wrong targeting, poor-fit leads and campaigns that aren’t aligned to sales outcomes.
We’ll go beyond what’s in the platform and get a true understanding of how campaigns are affecting revenue generation and optimise for this.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
Content that converts
Stand out from the competition and capture demand across the funnel, building awareness in those researching solutions like yours, and converting those already in a buying process.
Struggling to get ROI from your paid search campaigns?
We’ll audit, strategise, create and manage your paid search campaigns with a focus on what matters — revenue.
A paid search team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and consider the whole buying journey.
Marketing Account Manager
Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to drive your B2B paid search strategy forward, keeping you up to date every step of the way.
Search Strategist
Your Search Strategist will combine paid and organic channels to capture demand from your target audience. They’ll continuously optimise your paid search campaigns with a focus on what’s driving sales conversations, pipeline and revenue.
Copywriter
First impressions count, and that couldn’t be truer with paid search. Your copywriter will take your propositions and help craft compelling statements and narratives for search ads that engage and convert leads.
Content Specialist
Through a combination of desk-based research and tapping into your team's expertise, your Content Specialist will create content that guides prospects to the next stage of their buying journey, with your business front of mind.
CRO Specialist
Landing pages are an essential part of paid search campaigns. Your CRO Specialist will ensure they are optimised to convert prospects who are ready and push those who aren’t to the next natural step.
Creative Designer
There’s competition fighting for search ad space. Your designer will create engaging designs for extensions that take up more real estate, and produce considered landing page designs that convey your message and convert prospects.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
How to buy from us
Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the search marketing services that are tailor-made for where you are today and what you’re trying to achieve.
B2B SaaS & tech paid search agency pricing
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
Rapid audit
FREE
You’ll get a skinny audit that looks at your search presence and website performance benchmarked against your three closest competitors, and how to improve it.
Paid search audit
Starting from £3,000 (one-off cost)
You’ll get a deep dive into the current state of your paid search performance and be given recommendations on how to improve it. The number of campaigns and destinations that need auditing dictates the cost.
Search marketing (Content + SEO + PPC)
Starting from £6,000 / month
After understanding your position, we’ll create a search marketing strategy that ties together paid and organic search to work in harmony to drive demand. The pace and scale of execution and the number of paid campaigns dictate the monthly cost.
Paid search management
Starting from £4,000 / month
We’ll audit what exists and develop your paid search strategy and balance thinking, planning, and execution of paid search into monthly resources. The amount and type of resources you need dictates the monthly cost.
Full digital marketing engagement
Starting from £7,500 / month
We'll propose a combination of demand capture (including paid search) and demand creation tactics across different marketing channels. All are aligned with your goals and driving revenue growth. The pace of execution and breadth of tactics needed dictates the monthly cost.
Consult with a SaaS and tech marketing specialist today
Start with a complimentary digital sales and marketing review.
Fill in the form and schedule a chat with our experts.
What will you get on the call?
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Helpful advice and guidance
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No sales pitches or nonsense
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No obligations or commitments
B2B paid search agency FAQs
By offering services like PPC campaigns, keyword research, ad copy creation, and landing page optimisation, a B2B paid search agency can help increase your visibility on search engines. They help businesses get their ads in front of people actively searching for solutions like theirs, which can increase lead generation.
Keyword research helps identify the terms and phrases your target audience is using on search engines, allowing you to create targeted ad campaigns that resonate with them. B2B paid search agencies will assess the relevancy and volumes of keywords, and use the right match types to make you show for all the possible search variations that are related to that keyword.
B2B paid search agencies use highly-targeted PPC campaigns, keyword research, and landing page optimisation to reach the most relevant audience for your business. By attracting high-quality prospects and providing them with relevant, engaging content, these agencies can significantly improve your lead generation.