About Gripped
Who We Are
We're a B2B marketing agency that helps SaaS, AI and tech companies between £2m-£50m ARR generate pipeline they can actually close. Most agencies talk about brand awareness and engagement. We talk about cost per opportunity, pipeline value and closed revenue.
If that's what you care about, you're in the right place.
Our Story
We started Gripped in 2017 because we were tired of working with agencies that didn't understand B2B SaaS.
Steve and Ben had both worked in tech companies - Steve in marketing leadership roles at MessageLabs, Colt, and Essensys, Ben in proposition, product and commercial roles at similar businesses. We kept hiring agencies that treated B2B like it was B2C with longer sales cycles. They'd optimise for traffic and clicks instead of pipeline. They'd report on vanity metrics instead of revenue impact. They'd launch campaigns without understanding our sales process.
So we built the agency we wished we could have hired.
Eight years later, we're 25 people serving 30 active clients. Average client relationship is 4 years. 80% retention rate. Most clients found us through search, tried us, got results, and stayed.
We're not the biggest agency. We're not the flashiest. We're just very good at generating pipeline for B2B SaaS and tech companies.
Meet The Team
Steve Eveleigh, Co-Founder
Steve has 20 years marketing and product marketing experience across telecoms, infrastructure and SaaS businesses. He's the former CMO of Colt Technology Services and Essensys, with earlier roles at Star, Claranet and BT.
He's spent two decades figuring out how B2B tech companies take an idea, find an audience, and turn it into revenue. Now he does that for clients instead.
A fully signed up contrarian, politics obsessive, aspiring foodie and content pusher, Steve enjoys the art of the debate.
Ben Crouch, Co-Founder
Ben has 16 years proposition, product and sales experience across technology platform and SaaS providers. He's held leadership roles across businesses including MessageLabs, Star, Claranet, 4th Office and Essensys.
Taking something complex - whether it's a message or a process - and distilling it down to something everyone can understand is how Ben gets his kicks.
Downtime is spent either cooking or being cooked for, followed soon after by a run or session in the gym to even things out.
The Team
We're 25 people. Account managers and Strategists who own strategy, planning and client relationships. Specialists who execute: paid media, SEO, GEO, content, design, web development.
No layers between you and the people doing the work. Your account manager is in your calls, your strategist owns the strategy, manages execution. That's it.
Why Gripped for B2B SaaS and Tech?
Revenue Over Vanity.
Every campaign, deliverable, and strategy is tied to measurable pipeline impact, not empty metrics.
Sales and Marketing Alignment.
No silos, no missed opportunities, just a seamless journey from first touch to closed deal.
Buyer-First Messaging.
From first click to renewal, we design every touchpoint to make buying easy, not complex.
Frictionless Buying Journeys.
From first click to renewal, we design every touchpoint to make buying easy, not complex.
Sales Alignment
Marketing doesn’t stop when a lead is captured. We ensure tight collaboration with your sales team to transform conversations into paying customers.
Data Obsessed Sprints
No six-month black holes. We operate in 30-day sprints with real-time reporting. You see progress leads, conversions, pipeline velocity at every turn.
“Gripped’s communication is fantastic. They are always clear about what they are working on, where time is being spent and what the expected outcomes are. They are flexible and respond quickly when we ask for a change. The way we work together is one of the best things about working with them.”
Reach Your Revenue Goals. Grow MRR with Gripped.
Discover how Gripped can help drive more trial sign-ups, secure quality demos with decision makers and maximise your marketing budget.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Reach Your Revenue Goals. Grow MRR with Gripped.
Discover how Gripped can help drive more trial sign-ups, secure quality demos with decision makers and maximise your marketing budget.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Book your free digital marketing review
30 min session