GTM Strategies to Create and Capture Demand for B2B SaaS, AI and Tech
Go-to-market strategies leveraging decades of SaaS, AI and tech experience. We create buyer-centric strategies that prioritise sales conversations, pipeline and revenue growth.
Fixing What's Broken in Your Go-To-Market
B2B SaaS marketing without a rock solid strategy is like trying to scale a mountain without a map. You might take a few steps forward,but you risk slipping, missing opportunities, and wasting resources along the way.
At Gripped, we help you chart the path from where you are to where you want to be, ensuring every marketing decision aligns with a cohesive plan that drives pipeline and revenue growth.
Obsess Over Your ICP
Understanding your ICP deeply reveals how they actually buy. What pain are they trying to solve? Where do they look for solutions? What makes them choose one option over another?
We identify where your ICP actually spends time, then craft messaging and offers that resonate with their real problems - not just features they might want.
Capture Existing Demand First
Rethink the funnel. Start with people already searching for solutions like yours - the high-intent buyers who are in-market right now. Capture that demand before building elaborate nurture programs.
We'll audit your website and demand capture, making sure you're actually converting the traffic you already have. Fix what's broken before spending more on awareness.
Position for Future Demand
Only 3% of your market is buying right now. The other 97% will buy eventually - just not today. Most B2B strategies ignore them completely, then wonder why they lose deals to competitors.
We position you as the expert for buyers who aren't ready yet. So when they do enter a buying process in 6-12 months, you're already on their shortlist - not scrambling to get noticed.
Align Sales and Marketing
The classic fight - sales says leads are garbage, marketing says sales doesn't follow up. Meanwhile, both teams are measured on metrics that don't actually drive revenue.
We get sales and marketing working together with shared goals, shared intelligence, and shared accountability for pipeline. No more finger-pointing, just revenue growth.
Why Gripped for B2B SaaS and Tech?
Clarity on Your Audience & Message
Who is your ideal customer, and why should they care? Our strategic frameworks pinpoint your buyer personas, their unique pain points, and how to speak their language effectively.
Consistent Pipeline Generation
A great strategy aligns top-of-funnel awareness with mid-funnel nurturing and bottom-of-funnel conversions. By mapping your buyer’s journey, we keep leads flowing and deals closing.
Efficient Resource Allocation
With a clear roadmap, you’ll know exactly where to invest in paid media, content, and other marketing efforts,avoiding guesswork and wasted budgets.
Cross-Functional Alignment
Strategy isn’t a siloed exercise. We ensure your product, marketing, and sales teams work cohesively to deliver a consistent and compelling brand experience.
Our Approach
What You Can Expect
Collaborative Sessions
We work hand in hand with your internal stakeholders,aligning sales, marketing, and product teams around shared goals.
Expert Guidance
Our Strategists bring years of in-house SaaS experience, so you’re not just getting generic advice,you’re getting proven tactics tailored to your market.
Clear Deliverables
With a clear roadmap, you’ll know exactly where to invest in paid media, content, and other marketing efforts,avoiding guesswork and wasted budgets.
Immediate & Long Term Impact
Our sprint based approach ensures you see momentum quickly, while the long term roadmap sets you up for sustained pipeline growth.
Results That Moved The Needle
252%^
Increase in opportunity value generated from Google Search Ads
108%^
Increase in sales opportunities Y-on-Y from Paid Search & Social
£1.3m
In new pipeline created in one quarter from Paid Search & Social
Ready to See Strategy in Action?
If you’re done guessing which channels to focus on or how to differentiate your SaaS offering, let’s talk. Our Strategy services ensure you never operate in the dark again; every move ties back to a unified plan and measurable results.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Book your free digital marketing review
30 min session