Getting results from paid media is arduous, it’s an ever-changing landscape, and someone needs to stay on top of it.


That’s where we come in. Using Google Ads, PPC, LinkedIn, Facebook and more, our team will take your paid media to the next level, making it more accountable and delivering results based on strategies that work.

Making the most of paid media

More traffic. More leads. More sales.

Whether you're looking to dive into paid media for the first time, or you're already using it and not completely happy with the results, we might be able to help. We won't mince our words, paid media is painful, complicated and strenuous to manage. Keeping up with best practice and delivering results is like navigating through a minefield and making mistakes is easy. There are endless reasons why paid media investments fail. But if you're looking to turn your paid media spend into a lead generating machine, we might just have the answer. 

The Gripped team can help you get off on the right foot with paid media and deliver ongoing optimisation and management of your campaigns so that you don't end up with a go-live and forget strategy. 

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Paid Media Spend

Gripped Paid Media Management

Working with Gripped, you'll get access to the skills and resources to manage your paid media. We'll focus on developing persona-centric messaging, ad creative and content that delivers impact and leads. We'll then promote that content across the right channels that gives you access to your target audience and increase lead flow.

We'll track, report and analyse your paid media to make sure we improve our performance continually. It doesn't matter whether or not you're already using platforms like Google Ads, Facebook or LinkedIn. We've worked across a range of platforms and know how to get the most for your paid media investments.

If you haven't got the tools you need, we can help you select the right marketing software for your business. We can then help set up and manage your preferred software and deliver training to make sure your internal teams are on point.

Paid media platform expertise


It's unlikely that Google Ads don't form part of your paid media plans. We learn fast and tweak often to make sure that your spend is turning back into revenue-generating opportunities. 

LinkedIN Logo

LinkedIn has rapidly become the go-to platform for B2B marketers trying to build an audience. It's the largest and most effective platform to get in front of the right B2B decision-makers.

Quora Logo

Quora is a commonly untapped community that allows you to get your content and messaging in front of the right people at the right time. 


B2B for Facebook, really? Yes, it works, depending on your target audience. But its wealth of data and presence makes it ideal to use in front of your target personas.


People are searching for products like yours, and Capterra is where they end up. We can optimise your performance and spend and deliver bottom of funnel leads.

Our expertise to deliver paid media success

Account configuration and setup

Campaign setup and planning

Audience definition and build

Keyword research

Ad creation and development

A/B and message testing

Activity analysis and reporting

Content development and optimisation

Spend management

Bidding strategy optimisation

Ad group creation and management

On-going performance reporting

How our proven process works

Office workers planning

Stage 1:

Analyse, understand and strategise

We'll audit and analyse your current activity and spend, developing a clear understanding of how things have performed, the future goals and challenges faced to date. We'll then plan and build a strategy for future success.

Creative designer with laptop

Stage 2:

Strategy into reality

We'll take are findings and develop an action plan to get you live with your initial campaign. We'll set up any platforms you've not used before and optimise any existing accounts and put the plan into action.

Designers working on a project together

Stage 3:

Optimisation and management

We'll take ownership of your paid media success from week to week. Checking daily and making updates to ensure that your campaigns are reacting to changes and refining to improve conversion rates. 

Case Study

Vercator Software delivers 1567% growth in traffic and a 4300% increase in lead flow.


Increase in Lead Flow


Web Traffic Growth


Ranking Search Terms

Get in touch today

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