B2B SaaS & tech content marketing is tough, that's where we come in.


Gripped’s tried and tested content development process means your prospects and customers get the content they deserve.

Creating great content is in our DNA

Persona-driven content is what we do.

Content makes or breaks your digital marketing strategy. The best looking creative won’t have an impact in the digital world without well thought out and crafted content that keeps your audience gripped. Our team of content gurus, creatives and inbound marketers work together based on an understanding of your ideal customer profile and target personas. Armed with web analytics, user experience expertise, community understanding and social media skills, we create content that will blow your competitors out of the water.

The production of unique, fresh content involves careful planning, information gathering and analysis, and a healthy dose of creative thinking. We want to understand what makes your target customer tick, and once we’ve done our research, we use our industry experience combined with our honed content creation process to deliver content that will intrigue, enthuse, inspire, inform, and grip your audience.

B2B Inbound Funnel
Pillar Page Example

Content That Drives Visitors

SEO is not just about keywords and popular search terms

Content marketing plays a key role in improving search ranking and ensuring your business appears at the top of the list. With more and more searches performed on a daily basis, it’s never been more crucial to take advantage of the power of SEO and harness the popularity of search engines to propel your business in the right direction. We create and share content that is honed by data to drive SEO and catapult your links up the page. We use analytics and in-depth market research to create content that is both accessible and appealing to your target market.

SEO is not just about keywords and popular search terms. To succeed in improving your search ranking and driving traffic to your website, it’s crucial to publish content that is useful, informative, original, and interesting. We use tried and tested SEO content processes, combined with fresh thinking, imaginative ideas and buyer personas to ensure that your posts are SEO-friendly and attractive to clients who have a genuine interest in the products or services you offer. We consider everything from style and tone to word count, structure, format, and keyword use when putting together content of all types for your B2B campaign. Once we start producing and sharing content, we use the latest analytic tools to track progress and monitor SEO performance.

We love long form content

Produce content that will captivate your target audience

Long form content is an underutilised tactic, and we believe that B2B businesses ignore long form at their peril. Long form content typically contains 2,000 words or more. Some people may assume that shorter, snappier articles and posts are more effective, but there’s a lot to be said for providing your audience with longer pieces that are more informative and offer a deeper insight into specific subject matters. From newsletters to how-to guides, long form content offers a host of benefits. Longer pieces are more visible online, it’s often easier to reap the rewards of link building, and research suggests that long form content is synonymous with increased social sharing. Pieces with more than 2,000 words are much more likely to have a high search ranking than shorter articles.

We have experience in creating a broad spectrum of long form content, and we can tailor our approach to produce content that will captivate your target audience.

Word Count Impacts Search Position

Premium content

Convert visitors to engaged leads

Providing your audience with a wide range of content types can be hugely beneficial. While your main focus may be blogs and articles, it’s always advisable to offer new and exciting perspectives via different media, for example, images and video clips. Premium content is an effective means of building on the success of your content campaign and offering your customers more. Premium content is designed to engage clients who already have an interest, and enable them to learn more. Premium content comes in an array of different forms, and it’s often available to download and read, watch, or digest when a customer has more time.

This type of content offers more than surface-level information, and it can play an instrumental role in converting leads and encouraging clients to take that final step and make a purchase. You can also use premium content to build your contact and subscription lists and improve your search engine ranking.

Our expertise to deliver B2B content marketing
that generates leads

Editorial Strategist & Content Creators

Organic & Paid Social Marketing Experts

Graphic Designers & Creative Thinkers

HubSpot & WordPress Devs

HubSpot Certified Inbound Specialists

Experienced Strategy & Proposition Experts

Content is king. Effective content informs,
entertains, educates and offers utility.

Premium content that converts:

  • Webinars
  • eBooks
  • Website copy
  • Podcasts
  • Infographics
  • Interactive quizzes
  • Video content

Traffic driving content:

  • Articles
  • Blogs
  • Case studies
  • Newsletters
  • Conversion offers
  • Pillar pages
  • Press releases

Get in touch today

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