Martech
HubSpot Salesforce Integration: Bridging the Sales and Marketing Gap
It’s a tale as old as time—sales rely on Salesforce to manage opportunities while marketing leverages HubSpot to generate leads. This use of different platforms naturally leads to a lack of visibility between the teams. Leads created in HubSpot become disconnected when handed off to sales. This results in losing key data about prior interactions….
Has XaaS Changed Business Models?
The quick answer is yes, absolutely – XaaS has transformed business. The long answer is that it depends on whether or not you think XaaS is really that new. In reality, businesses have been outsourcing functions, services and support for decades. XaaS hasn’t changed that, it’s just made it easier than ever, and that simplicity…
5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow
Marketers today face constant pressure to get more done. Whether your goal is to increase productivity or boost sales, it is crucial that you automate your marketing efforts. Running a B2B tech and SaaS business is in itself a difficult task. However, to succeed, you need to automate more work to ensure efficiency. Since clients…
Essential Martech Tools for Every B2B Marketing Team
Martech is technology and software specifically designed to enable marketing and sales teams to deliver more effective outcomes. As a B2B business, you need to make sure that your marketing team is armed with all of the tools they need to make your business a success. However, with so many different tools to select from,…