GDPR for B2B Marketers Its currently on everyones lips and while some are well-prepared others are in a state of near panic with the upcoming GDPR legislation. Over the past three months, we have spoken to a wide range of businesses who are at differing stages of readiness and many are failing to understand what…

Introduction to long tail keywords Bringing traffic to your website is easier said than done. Without a long tail strategy, you are missing opportunities. This is a guide to SEO long tail keywords. It will explain its utility and provide help in picking keywords and phrases that enable you to sidestep competition and focus in…

It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in.

Using Segmentation to Increase Email Conversion Rates Rumors of email’s impending doom are grossly exaggerated. Regardless of how many claims are made that email will soon die out and be replaced by other platforms, the reality is that our inboxes still get flooded with emails every day. New social media platforms pop up like LinkedIn…

Is your sales and marketing relationship broken? So you’re a marketer, and it’s tough meeting the expectations of your sales team. Or you’re a salesperson, and you’re struggling to understand why marketing keeps misfiring. Firstly, don’t worry it’s not a unique situation – it’s standard and its the primary reason that holds back sales and…