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The Most Common Marketing Mistakes

That Could be Costing Your Company Money People all around the world are familiar with Apple. As of 2016, Apple had sold over one billion iPhones worldwide. In fact, you might even be reading this article on a smartphone right now. I bet you didn’t know that one of the co-creators of the famous brand,…

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How to Improve Your Website Traffic Through SEO

Your site must be optimised for SEO. Yes, that’s a generic statement, however, when developing an SEO strategy for your site, consider your buyer personas. Focus on the keywords your customers are searching for and those that align with their personas. Also, concentrate on long tail keywords to get more quality traffic. If your budget…

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Tips for Driving New Traffic to Your Website Quickly

So, you have been tasked with driving new traffic and visitors to your site. Pretty straightforward task huh? On the face of things, it is like being asked to lick your elbow or running a two-minute mile or pushing a boulder up a, particularly icy hill. Well, I can tell you from experience it is…

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The Basics of Successful Inbound Marketing Strategy

Your Quick Guide to Success with Inbound Marketing Inbound marketing is rapidly becoming one of the most popular, (and most efficient) marketing strategies adopted by marketers across the globe. It is effective because it makes use of personalised content to attract and generate visitors and converting them into paying customers. Inbound strategy aligns your business…

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How to Generate Traffic Through Blogging for Your Website

Generating traffic through blogging can be a key asset to your growth plans and  is a hugely important aspect of inbound marketing. However, the prime intention of inbound marketing is to attract visitors to your website, convert the visitors into leads and more readily close the leads into paying (or trial) customers.  Once customers are…

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