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5 Tips For Optimising Your B2B Lead Generation Efforts in 2021

How do you feel about lead generation in your business? Are you bringing in a steady flow of quality new leads week after week, or is it more of a trickle?  Every business relies on new leads to thrive, yet those leads can be hard to find. That is particularly true in 2021, as the…

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Essential SaaS Metrics: What You Should Track and Why

Consistent growth is absolutely critical for SaaS businesses. They need to have a complete view of this growth to identify areas for improvement and ensure proper use of resources. This requires tracking different metrics to improve results, measure performance, and align processes with your organisational objectives. Up to 55 per cent of SaaS companies believe…

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B2B agency brief

Writing an Effective B2B Agency Brief

What’s the old saying about process? Crap in, crap out. Well, the same goes when creating a brief for a B2B marketing agency. The brief is the starting pistol for making your engagement with a B2B marketing agency successful. A good brief will be your guiding light when selecting the right agency, selecting the strategy…

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Conversational Marketing Strategies: How to successfully talk the talk in a digital-first marketplace

2020 has accelerated a dramatic shift towards online sales and marketing — and with that change in setting, new engagement challenges have emerged. While the virtual setting makes brands rely on websites and emails to connect with the public, those are fundamentally impersonal ways to communicate. How are brands supposed to foster the types of…

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b2b marketing budget benchmark

6 B2B Marketing Budget Benchmarks

To succeed this year, you need to know how much you’ll be spending on marketing overall and how much you will allocate to each marketing channel. Figuring out the right budget can be tricky — you don’t want to cut corners or overspend. The first step is to decide on your business goals. From there,…

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