Charlotte Fox

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How to Generate B2B Leads: A Comprehensive Guide

Learn the ins and outs of B2B lead generation with our comprehensive guide.

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HubSpot Salesforce Integration: Bridging the Sales and Marketing Gap

It’s a tale as old as time—sales rely on Salesforce to manage opportunities while marketing leverages HubSpot to generate leads. This use of different platforms naturally leads to a lack of visibility between the teams. Leads created in HubSpot become disconnected when handed off to sales. This results in losing key data about prior interactions….

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The Top 10 B2B Inbound Marketing Agency Picks in 2023

Navigating the B2B market landscape can be challenging, especially when it comes to inbound marketing. Old-hat outbound tactics are becoming more expensive and less effective and with today’s B2B buying journey being more digital than ever, an inbound strategy is an essential arm of your B2B SaaS or tech go-to-market strategy. Having the right agency…

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Marketing-as-a-Service (MaaS): The Future of B2B Marketing?

B2B Marketing is a fast-changing space. The opportunities and challenges of evolving technology continue to drive the industry forwards. Looking for the best way to keep pace? Enter, Marketing-as-a-Service. The concept of Marketing-as-a-Service (MaaS) may sound unusual at first, but in fact, marketing is a natural fit for the as-a-service model. With more and more…

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